How AI search is reshaping B2B SaaS discovery
Insights from 75K monthly LLM sessions across 100 companies reveal what's working, what's declining, and where to focus next.
Organic clicks dropped after AI Overviews appeared on keywords we tracked.
Impressions increased even as clicks fell — pages still appeared in results.
of AI Overviews are triggered by TOFU informational keywords.
month-over-month growth in LLM traffic in April 2025.
ChatGPT converts more than Google organic from homepage visits.
Reports & playbooks
The state of AI search visibility in B2B SaaS
A cross-company benchmark of mentions, citations, and share of voice across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Get the reportContent refresh ROI model
A framework for prioritizing refreshes by freshness decay, business value, and AI citation upside before you spend a single hour.
Get the reportOptimizing for AI Overviews
What changes when TOFU informational queries trigger AI Overviews, and how to keep appearing as clicks redistribute.
Get the report