What you can do with Cowork
Analyze
Ask questions about your AI visibility, page performance, and competitor activity. Answers are grounded in your live workspace data — not generic AI outputs.
Build
Describe a workflow or agent in plain language and Cowork builds it — configuring blocks, selecting the right AI model for each step, and wiring in your Brand Kit automatically.
Launch
Start pre-built agent templates for keyword research, content performance tracking, competitor intelligence, and CMS publishing in minutes — no manual configuration needed.
Report
Generate leadership-ready reports that tie content actions to traffic and citation outcomes, formatted for sharing outside your team.
Pre-built agent templates
Cowork ships with a library of ready-to-launch agent templates covering the most common marketing operations workflows. Click any template to deploy it — Cowork handles configuration using your workspace context.Running an agent
1
Open Cowork
Click Cowork in your workspace sidebar to open the conversational interface.
2
Describe your task or choose a template
Type a task in plain language — for example, “Find the pages we’re losing AI citations on and draft a refresh plan” — or click a pre-built template from the agent library.
3
Cowork reads your workspace context
Cowork automatically pulls your Brand Kit, analytics data, and page library into the task. You don’t need to paste in URLs, upload data, or configure data sources manually.
4
Review the proposed plan
Before executing, Cowork presents a step-by-step plan for your review. Check that the steps match your intent and adjust any parameters — scope, depth, model choice — before confirming.
5
Confirm and monitor progress
Confirm the plan to start the agent. Track execution step-by-step in the activity panel. Cowork surfaces interim outputs as it works so you can see what it’s doing at each stage.
6
Review outputs and publish
When the agent finishes, review the outputs — drafts, reports, Sheets, or action lists — in the results panel. Approve assets for publishing directly from Cowork without switching to another tool.
Interactive vs. scheduled agents
Cowork supports two operating modes depending on whether you need immediate answers or automated recurring work: Interactive — Task Cowork conversationally for one-off analysis, ad hoc builds, and real-time research. Ask a question, get an answer grounded in your live data, and act on it immediately. This mode is best for exploration, planning sessions, and anything where you want to steer the agent as it works. Pulse (scheduled) — Put an agent on a recurring cadence — weekly, monthly, or on a custom schedule — so that competitive briefings, performance reports, and bulk refresh runs happen automatically without your involvement. Pulse agents complete in the background and surface results for review when they’re ready.Multi-model assignment
Cowork doesn’t use a single AI model for everything. It assigns the right model to each stage of an agent’s execution automatically:- A research-optimized model for data gathering, SERP analysis, and competitor research
- A drafting-optimized model for content generation, rewriting, and summarization
- A chat-optimized model for the conversational interface and plan presentation