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Connecting Google Analytics 4 to VeluraHQ adds sessions, users, engagement time, and channel attribution to your page intelligence layer. Combined with Search Console and AI citation data, GA4 completes the picture — you can see whether a page is winning in search but losing in engagement, or gaining citations but losing organic traffic.

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What GA4 data you get

Once connected, the following metrics are available in the Pages module and Actions engine for every URL in your GA4 property:
  • Sessions and users per URL — raw traffic volume to each page over your selected date range
  • Average engagement time per session — how long visitors actively engage before leaving
  • Traffic channel breakdown — organic, direct, referral, social, and other channel attribution per page
  • Engagement rate — the percentage of sessions that include more than 10 seconds of engagement or a meaningful page interaction

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Connecting GA4

1

Open the integration settings

Go to Settings > Integrations > Google Analytics in your workspace.
2

Start the OAuth flow

Click Connect with Google.
3

Authenticate

Sign in with the Google account that has access to your GA4 property.
4

Select your property

Choose your GA4 property from the dropdown. If you have multiple properties, select the one that corresponds to the site you’re tracking.
5

Connect

Click Connect. GA4 data will appear in the Pages module within a few minutes.

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GA4 and Pages

Once connected, the Pages module shows engagement metrics alongside GSC and AI citation data — giving you a single view of how each URL performs across search, traffic, and AI visibility. Use the low engagement time filter to find pages that attract traffic but fail to hold attention. These pages typically have thin content, poor structure, or mismatched search intent — a strong signal for a content quality pass.

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Using engagement data in Actions

VeluraHQ’s Actions engine factors engagement time and session quality into opportunity scoring. A page ranking at position 8 with 45-second average engagement time scores differently than the same page with 3-minute engagement time — because the underlying content quality signal is different. This helps you prioritize recovery opportunities where a quality improvement is most likely to drive measurable ranking and traffic gains, rather than chasing positions on pages that already convert poorly.
VeluraHQ matches GA4 data to Search Console data by canonical URL. Ensure your GA4 property uses consistent URL formats — with or without trailing slash, and consistent use of subdomains — to maximize match rates between the two data sources. Mismatched URL formats can result in pages appearing in GSC without corresponding GA4 data.
Use the “Solve engagement” opportunity filter in Pages to surface URLs with above-average traffic but below-average engagement time. These are your highest-leverage content quality improvements — you already have the traffic, you just need the content to earn the visit.